More than a brand…it’s a way of life. SAND.SALT.SURF.SUN. was created by Eric Iovino. As a tattoo designer, illustrator and tattoo shop owner for the past decade in South Florida, he has been inspired to develop a whole new ocean lifestyle brand. Inspired by the beach and ocean life of his home town in Delray Beach, and 17 years in the tattoo industry, he has created his own twist on ocean art and performance wear. Whether you are fishing, sailing, surfing, parasailing, or just enjoying a day on the beach, SAND.SALT.SURF.SUN. creates clothing for your active ocean lifestyle. The art is permanently imprinted into the performance fibers keeping them vibrant and colorful throughout the life of the shirt. The UPF Solar Performance Short Sleeve shirt offers superior sun protection and performance qualities. Featuring UPF 50+, the UPF Solar shirt is both breathable, lightweight, comfortable, and sure to keep the sun’s rays from penetrating through to your skin. The 4.1-ounce, 100% Microfiber Polyester fabric is powered by our PURE-tech moisture-wicking technology which is permanently infused in the fibers of the fabric. PURE-tech’s intelligent design is shown to improve the body’s core performance as it moves perspiration away from the body, pushing it outside the shirt. Because of this technology, our UPF Performance Shirts dry far faster than standard cotton garments. Our UPF shirts also include M-Shield which keeps our fabrics fresh, attractive and ready for more.